A week ago, while seeing Rock of Ages at Cineworld in Crawley, I went into a booth advertising D-BOX Motion Seating, showing a trailer for The Amazing Spider-Man with it.
I'll be honest, to me this seems quite unnecessary for mainstream cinema, it's too much of a 'theme park' gimmick.
I think I'll be seeing the film in 2D anyway, but in terms of technology I'd say this just aggravates me above all.
Is this something you will follow up as your main idea? I think your superheros idea is a good one
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